Limit of Critical Clearing Time †Free Samples to Students

Question: Discuss about the Limit of Critical Clearing Time. Answer: Introduction: In accordance with the study of the given case scenario this highlighted that there various issues involved within the system architecture of the Qantas Airlines organization with respect to their wrong measure taken for managing public relationships within their target market. In contrast with these facts, mainly three issues are being elaborated within this memo. First of all the most important and effective issues involved within the operational areas of the organizational structure Qantas Airlines. In the year of 2010, 30th August, Qantas faced blast of engines over the region of Sidney and this incident destroyed their four engines and this not only impacted on their brand value but also impacted on the public relationship with them. In addition to this, this exploitation dumped fuel within the Pacific Ocean and imposed pollution within the environment. In addition to this, in the year of 2010, 5th November, the Qantas Boeing 747 faced trouble and due to this incident the aircraft returned to its origin place. The second key issue involved within the services provided among the clients of Qantas, they have tried and introduced failed publicity stunt by launching one competition in the most popular social media Twitter. Due to poor services and lack of functional experiences for public stunts, the organization had faced poor humiliation from different followers of them within Twitter. This show was intended to know the responses from different followers about the Australian Rugby and the best response provider would be able to collect platinum ticket for supporting that team. This instant decision to make the publicity stunt made them fall within problems. Third issue that was incorporated within the organizational structure of Qantas Airlines occurred in the year of 2011, in this incident, more than 68000 passengers stranded around the world when the company suddenly grounded within its entire fleet of the aircraft for facing a long stranding labour dispute. This incident incurred with the help of union of three companies. Additionally, there are various solutions and other possible perspectives that make the brand perspectives better among public. Additionally following aspects and stages will be helpful for managing the brand perception among different clients of Qantas Airlines: Operational and technological development: This is one of the best solutions that manage situational analysis of the issues involved within Qantas organizational structure. There are various cases of technological issues that incurred losses for the organization. This aspect had made the organization weak with respect to their brand value within their target market (Mathews et al., 2015). Incorporation of improved social relationships and connections: Social relationship is another important aspect that needs to be managed in order to improve the brand value of the organization. Therefore, these can be easily managed by Qantas for managing social relationships. Cooperative social media marketing: Social media is effective option for managing social relations with the help of social media and various options available within target market (Salim et al., 2015). Trust building: Trust building is another option that manages effective option for managing responses from the social relationship managers. In addition to these aspects, there are various factors that manage social relationships through social media like Twitter. These factors are given as follows: Identification of ideal customers: Identification of target customers are one of the most effective option that needs to be developed within the organizational structure for managing the organizational as well as strategic evolution of concepts and functional areas (Munar Jacobsen, 2014). Setting of marketing objectives: Setting of marketing objectives over the social media is very important for managing the customer expectations and functional operations of the organization with respect to various advantages and benefits (Trainor et al., 2014). Research of competition: Research competition is another aspect that manages competitive advantages of the organization among all other social media sites that introduces various brand acquisition processes. Selection of channels and tactics: Selection of channels and tactics are another important for managing brand value improvement within social media with respect to customer demands and needs. Content strategy building: Contents attracts the customer with respect to various significant aspects of organizational objectives (Jin, Liu Austin, 2014). Therefore, these aspects are needs to be managed for functional improvement within social media. Assigning of roles: Assignment of roles and responsibility is very important for managing the responses of social media in order to manage the response selection process for increasing brand value of the organization (McCarthy et al., 2014). Communication Plan 1.Timing 28th April to 7th May 2.Audience Olivia Worth, Qantas 3.Sender Please fill students name 4.Key Message Issues Qantas faced during different phases of operations, suggestions for improved public perception creation and factors important for brand value creation within social media 5.Desired Outcome Improved brand value creation within Qantas, improved public relation among their clients 6.Medium Face to face meetings, Skype rounds etc. 7.Materials Consideration for developing the technological and operational improvement within Qantas Airlines.. 8.Frequency These messages needs to be send in daily basis Recommendations Improvising social relationship development: Improvising social relationship establishment is one of the best solutions for Qantas for managing the brand value improvisation of Qantas. In addition to this, there are different segments that manage relationship among clients their customers. Therefore, social medial will be the best suited option for managing the social relationship among responsible heads of the organization. Technological development: Technological development of the Qantas will lead to effective customer satisfaction that will leads to the development of organizational value creation as well as improvement in organizational structure and their responsibility. Feasibility study analysis for improvement of brand value of Qantas: Feasibility study of the steps or strategies taken by Qantas will allow the individual of the organization in managing the organizational development. References Hajli, M. N. (2014). A study of the impact of social media on consumers.International Journal of Market Research,56(3), 387-404. Jin, Y., Liu, B. F., Austin, L. L. (2014). Examining the role of social media in effective crisis management: The effects of crisis origin, information form, and source on publics crisis responses.Communication research,41(1), 74-94. 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