Marketing Management Assignment At Tescos Business Commerce Essay

Marketing Management Assignment At Tescos Business Commerce Essay The biggest private supermarket Tesco has more than 360000 employees all over the world .More than 80% of total sales are from England. Tesco runs more than 2,300 supermarkets, hypermarkets, and convenience stores in the UK. Tesco is the market leader in grocery. Tesco also provides the facilities of online market. They are promotion their business with the help of television and other retail based education centre. Tesco operates more than 10 countries including Korea ,China and Japan .They have recently opened their branches in Us .They have expanded their market in four kind of storage range which are Tesco metro which is established in big city and town. Where we can buy a lot of food items. Tesco super store, which is wide range of non- food items Tesco extra is generally food and non food items including the seasonal items. Now days, Tesco is a market leader in UK supermarket sector. Tesco express has located small areas where we can buy fresh local food. Swot analysis Swot analysis is the most important and first stage of planning. It is a feedback mechanism to make new strategies for any organisation. Strengths, Weaknesses, Opportunities and Threats are the four components of a swot analysis. Weaknesses and Strengths are correlated and examine the internal part of the business analysis whereas Opportunities and Threats deal with the external environment of business operation. Weaknesses and strengths refer to aspect of marketing, finance, manufacturing or organisational structure. Swot analysis helps clarifies the objectives of the organisation. Strength of Tesco Good reputation among the costumer. Strong financial support. Good and healthy environment and low cost policy. Awareness of brand. Global market and same production but different quality base on diversity stake holders. Global leader in online grocery sales. Diverse range product and 24 hour open. On line shopping and Diversification Weakness of Tesco International brand and local competitors. Lack of enough self services. Lack of experiences on local market. Not good location. Lack of good quality. Opportunities of Tesco A strong customer demand and good services. Arrival of new technologies. International expansion. Increases stakeholders and globalizations market.. Low cost market. Threats of Tesco Strong competitive market. New regulations and increased trade barrier. High Competition for customers and resources. Changing social trends. Marketing Objective of Tesco The biggest supermarkets might have the following objectives. More than 20% target in market share. More than 10% target in terms of operations margin. Customer sponsorship and encouragements. Employee motivation and performance management. Respected corporation(the number of stakeholders who respect Tesco) Tesco manager must ensure that its sets SMART marketing objectives, which are measurable, timely limited, attainable and relevant. Marketing Strategy of Tesco After the market research Tesco manager applied retail strategy to find who their customers are in each market and what they want now and in the future. Tesco execute all the retail process system and trade system of government that enables them to express to the customer. Tesco manager wants to find out the customer needs and satisfaction and he give it to them. Tesco manager helped to extend a succession of supermarket from being an unbeneficial also ran to being market leader with a 33% market share and a 4% base line. Tesco manager keep together teams of consultant that had developed all the strategies that Tesco and the worldwide leading retailers supermarkets. Tesco flow the retail strategy into their market to find out who their customers are, what they want, but above all can actually deliver consistently to the customer. . Tesco has a clear strategy, with growth being pursue from four areas; The core UK grocery business, Non-food, International expansion and Retailing services such as financial services packages. Essentially, Tesco is using its heavy firm core to maintain the business instant over as it forge new riskier areas of growth. Pushing further into non-food in the next phase Lidl and Aldi are currently destroying the bazaar by selling the products lower cost price. Therefore, Tescos basic strategy will have to be cost leadership, unless Tesco manager can successfully differentiate their line of clothing so that they can charge a premium price. Tesco have adopted an environmental open policy. It will assist them to attain a more environmentally conscious representation .They have continued to lower prices and raise their manufactured goods ranges year on year. That is an example of Tesco cost-leadership strategy as well as capability to lock in customers any marketing strategy will involve analysing the markets, customer needs and satisfaction, and which products to offer. These strategies are implemented through marketing plans, which involve detailed decisions about factors such as the price and the way of product distributed. So Tesco must decide on its model of entry in terms of, own stores, Internet selling or joint venture with an existing national retailer. Strategic Analysis of Tesco Tesco managers face so many obstacles in trying to find out the environments and its threats. First obstacle is environment of Tesco. Environment creates many different influences and it makes sense of this diversity in a way which is direct concern and contributes to make strategy decision. The second difficult is changing new technology and speed of global communication, for analysing the environment we have to auditing the environmental influence on business. It is important that what kind of environment influence have been face in past. And the extent to which can make only of these more or less significant in the future for any employers and their competitors. In past analysis we have to analyze its factor and influence on an organization. Such kind of influence is a growing trend of organization towards globalisation and possible future of organization. It helps to consider the existing strategic which might need to change. Pest analysis Political/legal Political factors can have a direct impact on the way business operation. In political factors includes governments regulations and legal issues which defined formal and informal rules Governments tax policy. Health and safety law. New governments law and policy. Political situation and governments stability. Employment law, politician trade and labour union. Economic factors It is true that all business is affected by economic factors of country. Economics factors affected the purchasing power of customers. Per -Capita income and interest rate. Trade union and economic condition of nation. Government lone, money supply interest rates. Economic crisis. Unemployment rate of country. 3) Socio cultural factors Social factors include the demographic and cultural aspects. Social factors direct affected customer and needs and size of customer in potential markets Mobility of society. New remarkable change in human life style. Education level and different culture and society. Different attitudes and social trends. Social transfer, Tradition perception and new globalization world. 4) Technological New changeable technology is being more challenging for any organisations and it is changing the way business operates. Some technological factors that direct related to Tesco are: The rate of changing technology. New scientific attitude and miss use. Nuclear innovation, its fear and effect on globalization market. The Rates of obsolescence and Government investment and focus on technology effort. In 2008 Update on Tesco UK Online Market Share was: Tesco 27.1% Asda 10.1% Aldi (which doesnt sell online) 9.5% Sainsburys 6.9% Waitrose / Ocado on 4.2% The above table shows that Tesco is more successful and market leaders organization in UK (in terms of market share) Business scorecard of Tesco We can define the business scorecard as performance management tool, which began as a concept for determine whether the first scale outcomes in terms of Tesco vision and strategy. It helps to Tesco for define the value, mission and SWOT analysis. The business scorecard is base on for perspective; Financial status of the Tesco. The internal process of the Tesco. The level of customer satisfaction of Tesco. Education and development process of Tesco. The main area of financial perspective is return on investment, cash flow, return on capital employees and financial results of Tesco. Internal business process shows that number of activities per function, duplicate activities across function, process arrangement and process bottlenecks. In customer satisfaction level we can define quality and delivery performance to customer, customer satisfaction and retention rate and customer overflow in market. Job satisfaction, employee turnover, learning opportunities and accurate level of skill for the job are the area of education and development process. The implementation of business scorecards The business scorecard must consequence in: Enhanced process of Tesco. Encouraged workers. Improved information system. Monitored development. Huge customer approval. Improved monetary convention. l l Conclusion Any marketing strategy will involve analysing the markets, customer needs and satisfaction, and which products to offer. These strategies are implemented through marketing plans, which involve detailed decisions about factors such as the price and the way of product distributed. So Tesco must decide on its model of entry in terms of, own stores, Internet selling or joint venture with an existing national retailer Tesco is the marker leader in food retail on the current market situation. It more than 2000 supermarket, hypermarkets and convenience store in the UK, Ireland, central Europe and Asia. The objective vision and strategy of Tesco are cleared. Especially the case study is focus on Tesco strategy and its business scorecard, which determine the performance management tools. Business scorecard helps to Tesco for define the value and its four prospective. Tesco has the different marketing strategy; Tescos basic strategy will have to be cot leadership and growth. Tesco want to be a bet supermarket in its stakeholder perception so it complies with law and ethnical standard. Tesco maintain clean organized culture and respect to customers. We can found that Tesco plc marketing strategy is different and sample then other local supermarkets. They flow different policy and management process in each store.

Le Faux Mirror: A Profile of René Magritte Essay -- Rene Magritte Pape

Le Faux Mirror: A Profile of Renà © Magritte I was a child and she was a child in this kingdom by the sea and this maiden she lived with no other thought than to love and be loved by me* (Poe 1) â€Å"Si vous aimez l’amour, vous aimerez le Surrealisme!,† She screams as he slams the door (Mundy 4). His eyes are like nails in the rain. He steps onto the street— the cobbled street. She presses her lips to the window— the waiting window. As he runs away his militant frame, once emboldened in comparison to her tiny fragility, sinks into a comforting smallness. He is gone. How small he looks now that he has not listened to her. How logical he seems. She is glad that he is no longer a man, but the memory of an umbrella. There is no way she will capture him again. She knows that he no longer sees her face in every song, but a whiteness, like a bed sheet, that covers everything. Her body is water. Her features are obstructed. She finds pleasure in drowning. She wants to scream. As she breathes through the glass, watching him run, these words are in her mind: â€Å"You suicide me, so obediently. /I shall die you however one day. /I shall know that ideal woman /and slowly I shall snow on her mouth† (Matthews 61). Why does she love him? Qu’est-ce que? What is it? She sees him as a man, yet she knows that the future will remember him as an artist. How will he capture them? Of which facets of his art will they philosophize rapturously? Will it be the way his clean and vivid images seal themselves into the mind in a manner that is almost mathematical? Is it the subconscious sense of eroticism that manages to pervade all of his work even through the innocent ... ...dgar Allen Poe. French Translations: â€Å"Si vous†¦Ã¢â‚¬ Ã¢â‚¬â€If you love love, you’ll love Surrealism! â€Å"Qu’est-ce..†Ã¢â‚¬â€What is it? â€Å"Qu-est-ce†¦Ã¢â‚¬  (p. 69) —What is Surrealism? â€Å"Grelots Roses!†Ã¢â‚¬â€Pink Bells (A painting by Magritte) â€Å"dans les yeux†¦Ã¢â‚¬ Ã¢â‚¬â€In the darkest eyes the brightest eyes enclose themselves. Works Cited Gohr, Siegfried. Magritte.San Francisco: The Museum of Modern Art. Abrams, 2000. Hammacher, Abraham Marie. Renà © Magritte. Trans. James Brockway. New York: Abrams, 1995. Mundy, Jennifer, ed. Surrealism: Desire Unbound.Princeton, New Jersey. Princeton UP, 2001. Poe, Edgar Allen. â€Å"Annabelle Lee.† Romantic-Lyrics.com, 2003. http://www.romantic-lyrics.com/pa12.shtml. Soby, James Thrall. Renà © Magritte.New York: The Museum of Modern Art. Doubleday, 1965. Valery, Paul. Little Blue Light, 2003. http://www.littlebluelight.com/lblphp/quotes.php?name=Valery

Managing Organizational Change Essay -- Business Management

In this dynamic business environment, change is inevitable. Changes can be planned, or unintentional: depending on the driving forces behind. The major forces for change can be derived from the nature of the workforce, technology, economic shocks, competition, social trends, and world politics (Robbins & Judge, 2011). In this post the author will explain the Kotter’s eight –step approaches to managing organizational change and discuss how his company handles the planned changes in term of organization reconstruction. When changes are inevitable, the leaders usually design some adequate steps to make the change go smooth, effective and permanently. Kurt Lewin argued that successful change in organizations should follow three steps: unfreezing the status quo, movement to a desired end state, and refreezing the new change to make it permanent (Robbins & Judge, 2011, cited in Lewin, 1951). John Kotter further expanded the Lewin’s model to include an eight-step plan for implementing change. The eight stages are: 1) establishing a sense of urgency 2) creating a guiding coalition 3) developing a vision and strategy 4) communicating the change vision 5) empowering broad-based action 6) generating short-term wins 7) consolidating gains and producing more change and 8) institutionalizing new approaches in the culture (Kotter, 1996). Kotter asserted that many changes failed because some steps were ignored, such as missing the creation of a sense of urgency, vision, or coalition. Using Kotter approach es, let’s analyze a recent change happened in Science Application International Corporation (SAIC), the company the author is working for. SAIC provides scientific, engineering, systems integration and technical services and solutions pr... ...ld improve the change process. The author believes that if the SAIC reconstruction is implemented successfully, the company will be more productive, efficient, agile and competitive. Works Cited Havenstein, W. (July 22, 2010). [Memo From the CEO: Organizational Changes]. Havenstein, W. (October 11, 2010). Message from the CEO. SAIC internal email. Kotter, J. P. (1996). Transforming organizations. Executive Excellence, 13(9), 1. Kotter, J. P. (2007). Leading change: Why transformational efforts fail? Harvard Business Review, 85, 96-103. Lewin, K. (1951). Field Theory in Social Science. New York: Harper & Row. Robbins, S. P., & Judge, T. A. (2011). Organizational Behavior (14 ed.). Upper Saddle River, NJ: Pearson. Schuler, R. S. (1980). Definition and conceptualzation of stress in organizations. Organizational Behavior and Human Performance, 189.

Drag Racing

Although the tire tracks of its history are clear, the origin of the term â€Å"drag racing† is not. The theories are almost as many and varied as the machines that have populated its ranks for five decades. Explanations range from a simple challenge (â€Å"Drag your car out of the garage and race me! â€Å") to geographical locale (the â€Å"main drag† was a city's main street, often the only one wide enough to accommodate two vehicles), to the mechanical (to â€Å"drag† the gears meant to hold the transmission in gear longer than normal).The first â€Å"dragsters† were little more than street cars with lightly warmed-over engines and bodies chopped down to reduce weight. Eventually, professional chassis builders constructed purpose-built cars, bending and welding together tubing and planting the engine in the traditional spot, just in front of the driver; the engines, and the fuels they burned, became more exotic, more powerful, and, naturally, more te mperamental. Like almost all racing cars, they have undergone tremendous evolution as racers upgraded, experimented, theorized, and tested their equipment.Safety and innovation paved the way to rear-engined Top Fuel cars in the early 1970s, and once drag racing legend Don Garlits – himself a victim of the front-engined configuration when his transmission, which was nestled between his feet, exploded in 1970, severing half of his right foot – perfected the design, the sport never looked back. Today's Top Fuel dragsters are computer-designed wonders with sleek profiles and wind-tunnel-tested rear airfoils that exert 5,000 pounds of down force on the rear tires with minimal aerodynamic drag.It started out as a wild activity practiced by hoodlums in hopped-up cars, but over the course of a few decades, drag racing would ultimately transform itself into one of the world's most popular motor sports. Drag races after World War II were held on military runways, growing out of speed runs (sanctioned and otherwise) on California's dry lakes. Many recognize Goleta Air Base north of Santa Barbara, California as the site of the first organized drag race in 1949. These early drag strips were temporary facilities with no safety barriers or grandstands—just pavement, people and fast cars.Thousands of spectators turned out to watch early racers run 10-second elapsed times (E. T. s) on the measured quarter-mile—a distance chosen because it was about the length of a city block. Most cars were driven to the track or towed to the races on open trailers. Corporate sponsorship and glistening transporter trucks were far in the unimaginable future Drag racing is best described as a tournament consisting of a two-car straight-line race. It is an all-out acceleration contest from a standing start between two vehicles over an exact distance.Professional drag strips are available for public use all over the world, but the illegal street racing culture has popul arized drag racing nowadays in such a way that most common folks think of drag racing as a bunch of sticker-clad street cars causing mayhem at night. Well, whatever gets you going; it is a fact that the launch becomes the deciding factor in any drag race where the machinery is equal . The race may depend on the launch, but it also depends on how much you know about your car. Every car has its own launching method, and the techniques detailed here will help you determine what is best for your car.All you need to do is experiment with your car, and be aware of any changes to your setup, tarmac quality or weather conditions that could change what you thought was the best method. Pretty much the only hard and fast rule is to practice in various conditions. Drag racing is definitely hard on your car, but to become consistent in your driving, you will have to sacrifice some hard-earned cash for tires, repairs and modifications . With the onset of summer, police across the country are gett ing ready to deal with this potentially deadly pass-time for young people.Across the country lawmakers and police are looking for new ways to prevent the drag races. In Florida, the legislature has approved a bill that would send repeat offenders to jail for up to a year and confiscate their cars. In Los Angeles, police are visiting schools and universities to talk about the dangers of drag racing. And the town of Gastonia, North Carolina is now working on a plan to combat drag racing. Police there say a drag racer lost control of his car and hit five pedestrians . Many Americans, young and old alike, admit they speed at times.But street racing and driving totally too fast is especially deadly for young, inexperienced drivers. Speed cheats them of the time needed to react to road hazards and keep from crashing. Not that many teens, no matter how bright they are, are â€Å"street smart† when it comes to speed. For example, few understand how long it takes to being a speeding c ar to a full stop, no matter how powerful its braking system is . For the record, automotive engineers agree that it takes 268 feet or about the length of a football field for a car going just 50 mph to come to a full stop. At 70 mph, a car or truck would travel almost TWICE that distance.Just imagine what little stopping power a car driven 90 mph has ! The moral of this story is that Drag Racing, is an enjoyable American past time, but only when in a controlled environment. The race may depend on the launch, but it also depends on how much you know about your car. Every car quality or weather conditions that could change what you thought was the best method. Pretty much the only hard and fast rule is to practice in various conditions. Drag racing is definitely hard on your car, but to become consistent in your driving, you will have to sacrifice some hard-earned cash for tires, repairs and modifications.

Gay Marriages Make Them Legal: Rebuttal Essay

Thomas Stoddard’s Gay Marriages: Make Them Legal, has some valid points, but I am not convinced nor persuaded to agree that gay marriages should be legalized. Stoddard begins with the sad story of a gay couple. Karen Thompson and Sharon Kowalski who exchanged vows that were not recognized by the government, and were living with each other in a committed relationship until Kowalski was struck by a drunk driver, which left her paralyzed and unable to communicate more than a few words at a time (para 2). Thompson sought legal guardianship over her partner, which was denied, when Kowalski’s parents opposed the petition and were granted sole guardianship. Once Kowalski’s parents received guardianship over her they moved her to a nursing home 300 miles away from her partner and forbade all visits between the two (para 3). The story of Thomas and Kowalski is a sad story that no couple, gay or straight, should have to endure; however, I don’t believe legalizing gay marriages would have given their story a different outcome. Case in point: Terri Schiavo who was diagnosed by doctors as being in a persistent vegetative state stayed alive for several years via life-support despite the request of her husband to remove the support and allow Terri to expire arguing that his wife would not want to be kept alive by artificial means. Michael Schiavo petitioned the court to have his wife’s feeding tube removed; he was opposed by Terri’s parents Robert and Mary Schindler who argued she was conscious. The court ruled in Michael’s favor and had the feeding tubes removed only to have it reinstated after the Schindler’s filed an appeal. The appeal process went on from 2001 to 2005. After all attempts of appeals the court system upheld the original decision to remove the feeding tubes; 13 days later Terri died. Despite being the husband of Terri Schiavo Michael had to go through 14 appeals, 5 lawsuits, and numerous motions, going all the way up to the Supreme Court to have his wishes for his wife set forth. Being the legal husband of Teri made no difference, before he could allow his wishes to be set forth he had to do his due diligence in court. If Thompson would have sought all legal options and exhausted all of her appeals, it is possible that her case could have had a different outcome. Having their marriage legalized may not have given her the outcome she petitioned the court for, thus weakening the reasons behind legalizing gay marriage. The United States of America is based on Christian principles and in this country marriage has been defined as a religious and legal commitment between a man and a woman and we should uphold those beliefs. Homosexual marriage should not be encouraged, it confuses children about gender roles and weakens the definition and respect for the institution of marriage. If gay marriage were legal we would have to ask ourselves if it is in the best interest for the entire county. Stoddards has a point when he argues â€Å"The decision whether or not to marry belongs properly to individuals – not the government (para 6). Most would argue that the government does have the right to say what is legal and what is not. However, not all that is legal is moral, especially if it promotes moral deterioration of American society. For instance even though abortion is legal does it mean it’s moral? Our country should focus on things that are moral whether than the things we as a people feel are fair. If we legalize gay marriage, is that not a gateway for other immoral behavior? If that is the case, how then, do we expect to bring up future generation with morals and family values? Children learn about expectations of gender roles from their parents first, then society. It is difficult for parents to teach the importance and traditions of the family when the confusion of homosexual marriage is thrust upon them. Legalizing gay marriages will not set a good example for future generations. It will confuse our youth and encourage unhealthy behavior. For instance, an issue analysis done by Family Research Council advocating Faith, Family, and Freedom showed that the life expectancy at age twenty for gay and bisexual men is eight to twenty years fewer than for all men (FRC). In addition the Suicide Prevention Resource Center estimates that between thirty and forty percent of gay, and lesbian youth depending on age and sex groups, have attempted suicide and are four times more likely to attempt suicide than other young people (SPRC). With such statistics we should not allow our children to grow up believing that living a homosexual lifestyle is a healthy choice. If we do, it is possible these statistics will rise causing a larger percentage of our youth to die young. According to Stoddard â€Å"A married person can share in a spouse’s estate when there is no will. She is typically entitled to the group insurance and pension programs offered by the spouse’s employer, and she enjoys tax advantages† (para 5). Although these advantages are important, they are not as important as keeping our youth alive with good family morals and values. Lisa Schiffren in â€Å"Gay Marriage, an Oxymoron† had a valid point when she argued â€Å"Same – sex marriage is inherently incompatible with our culture’s understanding of the institution. Marriage is essentially a lifelong compact between a man and a woman committed to sexual exclusivity and the creation and nature of offspring. For most Americans, the marital union – as distinguished from other sexual relationships and legal and economic partnership – is imbued with an aspect of holiness (Schiffren 754)†. Allowing immoral acts that go against our country’s beliefs and value does not instill morals in our youth. Instead it will lead to our youth growing up with the mindset that anything goes and that there are no standards to live by; if they believe in it – it is justified. In order to preserve the values of the United Sates we, as a nation should guide our youth to follow our Constitution which is built on Christian faith. Although Stoddard and other gay rights advocates may argue that the government has no say in who shall marry and that same sex marriage will represent equality in all – they are not looking at foundation of this country. â€Å"Society cares about stability in heterosexual unions because it is critical for raising healthy children and transmitting the values that are the basis of our culture (Schiffren 724)†. Stoddard’s argument to legalize gay marriages based on allowing homosexuals to have the right to enjoy the benefits and laws of marriage is not strong enough to have the country’s values and beliefs compromised. We have to set the standard for our future; not doing so could lead to a nation where laws and values are not valued. Our youth would grow up confused on gender roles, not valuing the country’s Christian principles, and this country’s definition of marriage being defined as a religious and legal commitment between a man and a woman. Although we all have the right to commit ourselves to whomever we choose, one should not expect our country’s values and laws to change because he/she chooses to live outside of them. Works Cited Lane, Diane. â€Å"The Whole Terri Schiavo Story.† WND. N.p., 24 Mar. 2005. Web. 31 Jan. 2013. â€Å"The Negative Health Effects of Homosexuality.† The Negative Health Effects of Homosexuality. N.p., n.d. Web. 01 Feb. 2013. â€Å"Suicidal Behavior among Lesbian, Gay, Bisexual, and Transgender Youth.† SPRC. American Association of Suicidology (AAS), 2012. Web. 04 Feb. 2013. Barnet, Sylvan, Hugo Adam. Bedau, and Thomas Stoddard. â€Å"Gay Marriage Make Them Legal.† Current Issues and Enduring Questions: A Guide to Critical Thinking and Argument, with Readings. Boston: Bedford/St. Martin’s, 1999. N. pag. Print Schiffren, Lisa. â€Å"Marriage: What Is Its Future.† Current Issues and Enduring Questions: A Guide to Critical Thinking and Argument, with Readings. By Sylvan Barnet and Hugo Adam. Bedau. Boston: Bedford/St. Martin’s, 2002. 723-24. Print

Arm Holdings Strategic Swot Analysis

This paper evaluates the strategic position and activities of the microchip producer ARM by means of a PESLE analysis and a Porter's six forces analysis to review the company's internal and external environment. Using these analytical tools, the author deems how well ARM's strategy fits within the constraints of the external environment, the distinctive elements of ARM's products and services that distinguish it from its competitors and the sustainability of this strategy in the long-term.The paper concludes that, while presently the semi-conductor industry is significantly challenging, ARM has developed a differentiated strategy, which is capable of competing with large rivals, such as Intel, and which is sustainable over the long-term sustainability. Table of Contents: Executive Summary Introduction Environmental Analysis PESTLE Analysis Competitive Stance Porter's Six Forces Analysis Scale and Scope Analysis of Strategy Evaluation of Sustainability Description From the Paper Sampl e of Sources UsedRelated Papers Cite this Analytical Essay Comment & Share From the Paper: â€Å"Overall it would appear that ARM is making use of a differentiated generic strategy. Here while in general terms the industry for microchips may be seen as one which has become increasingly commoditised in recent years with large incumbent suppliers such as Intel focusing upon producing large volumes at low costs (Roca and Sills, 2011). ARM would seem to have adopted an alternative approach in attempting to develop a niche product hich outperforms cheaper micro chip products in terms of energy efficiency and size. In other words, it may be seen as ARM has built its differentiated generic strategy based upon re-evaluating the needs of its customers and potential customers who have show a clear desire to purchase a generation of microchips which are suitable for inclusion in a range of communications products such as smart phones and tablet computers (hence need to be smaller).In addition , ARM may also be seen as attempting to tap into the growing market for energy efficient products which give numerous benefits to the consumer including cost savings, a feel good factor and in the case of industrial buyers, the ability to market their own products within increased environmental credentials†. Sample of Sources Used: BBC News. 2010. The ups and downs of social networks. Available online at: http://www. bbc. co. k/news/technology-10719042 [Accessed on 22/03/12]. Butterton, G, R. 1996. Pirates, dragons and the US. Intellectual property rights in China. Ariz legal review. 1081. Begg, D, Fischer, S, Dornbusch, R. 2008. Economics. 9th ed. London: McGraw-Hill. Economist. 2012. Space invaders. Available online at: http://www. economist. com/node/21542402 [Accessed on 22/03/12]. Grant, R, M. 2008. Contemporary strategy analysis. 6th ed. Oxford: Blackwell Publishing.

Should Boxing Be Banned?

What do Boxing, Sky Diving, Horseback Riding, and Climbing Mountains have in common? All of these sports can be very dangerous to perform some more than others but dangerous all the same, yet thousands of people continue to attempt these sports and many more dangerous activities evry day. An obvious question somebody might ask is why doesn’t anyone stop these people from doing these sports if their so dangerous? The simple answer is, its nobody else’s business what other people do. You can not tell someone else what they can and can not do, that’s a violation any persons rights. For example, many people think boxing should be banned because it imposes danger to a body’s health, but I on the other hand do not think it should be banned at all, merely reformed in some rules and other components in boxing such as safety and fighting techniques. Many boxing regulations are designed to keep the boxers as safe as possible. Although the main objective is to basically harm your opponent, it is actually more complicated than that. There are many rules about gear, safety, injuries and fouls. For instance, boxing gloves and headgear are designed to cushion impact when you hit somebody or get hit. Grease is also used because it helps punches slide off wherever you have gotten hit. Matches are no longer a minimum of 15 rounds, they can be stopped at any time during the fight if a referee deems a boxer unable to fight any longer. Also, all coaches and referees must attend 2 yearly meetings to take exams and learn more about the safety guidelines of boxing. If they do not pass these exams then they can not participate in boxing or be involved in any way except for being a spectator to this sport. (Canadian Boxing Association 1) Many people also believe that amateur boxing is the same as professional boxing, but people involved in boxing would know that that’s not true. Amateur boxing is one of the worlds most regulated sports ever, therefore there are less severe injuries. Studies have shown that 30% of kids ages5 to 14 have been seriously injured at least once in their lifetime due to sports, but less than 1. 7% of those injuries were from amateur boxing. Also less than 4. 2% of children diagnosed with Mild Traumic Brain Injury receive these injuries because of either football, soccer or baseball but not boxing. Now professional boxing is slightly different from amateur in that once a match has begun it can not be ended unless a boxer to T. K. O or has forfeited. Moreover, professional boxing is seen as more of a business and concerns for bigger paychecks are very high. It is for these reason and many more that some people think or say that amateur boxing should be the only kind of legal boxing allowed in any country. Pena 1) As indicated earlier, there are other dangerous sports in this world and boxing isn’t nearly the most dangerous one, so why is only boxing being proposed for banning? The answer to this question no one is really sure about, but one thing we are sure of is out of 100,000 deaths or fatal injuries due to sports boxing is only responsible for about 1. 3% of that 100,000. The British Medical Association, howeve r, states that the harm inflicted by boxing in caused purposefully, well it generally is , and that the harm inflicted by other dangerous sports are only accidental, which may or may not be true, nobody knows for sure. But, in the long run, its really nobody else’s business what you do for a living or what you do in your spare time, if you love doing something nothing can stop you from doing it every day if you wanted. Not even the government or state can have a say in which sports you choose to participate in, the only thing they can do really is alter or change the rules and safety guidelines of the sport. In boxing there have already been major changes over the past decades. For example, ringside medical care has been more actively enforced ten-fold just over the past 3 years. Also, a licensed doctor and several paramedics are kept on sight at all boxing matches with a ready ambulance and any tools or instruments that are needed for a surgery, if one is required immediately. The more radical ideas about changing boxing are less admired by the public eye. For instance, there have been rumors about professional boxers being required to wear headgear, much like amateur boxers do at every match, and restricting blows to your opponents head or face area. These rules if actually enforced would indeed help protect the boxers way more, but in a way would reduce the appeal of the sport to many people. Wither way though, with or without headgear and the banning of blows to the head or not, injuries are bound to happen in any way shape or form. Many of these injuries like Parkinsons, Chronic Brain Damage or Mild Traumic Brain Injuries are not caused by just one match of boxing. These injuries are only accumulated over a boxers career or lifetime. So realistically it would be a long time before a boxer would get any serious or fatal injuries. Still there are people who believe that banning boxing would be a good thing to do. There are many groups, associations and even countries who campaign to end boxing for good. Some of the countries that actually banned boxing are Norway and Sweden. One of the more bold associations, the British Medical Association, have been campaigning against boxing since 1982, which is over 25 years. The BMA has been against boxing for so long because they think that the sport is very dangerous and makes violence look like an OK thing to do. The BMA proposes that the first step to getting rid of boxing for good is to first ban boxing At amateur level, which would be banning it for children ages 7 to 16, because they believe that boxing at this young an age is also very dangerous more than boxing at a professional age and that iut exploits children by placing them in rings and allowing them to fight one another. (Laurance 1) Likewise there are many doctors’ who agree that boxing should be banned due to the serious nature of the injuries. They believe that there is absolutely no safe level of boxing, that any hit or blow can contribute to complications of the brain and other main organs or even death. These doctors conclude that putting an end to this degrading spectacle as they call it would put an end to deaths, injuries, and brain damage caused by boxing. It could also end hundreds of young men and boys putting their lives at risk every day just for some sport. (Laurance 2) With all these reasons to ban boxing, some people would think that there are no positive outcomes or pros of this sport, yet there is. There are also many reasons why banning boxing would be a bad thing to do. One of the many motives for keeping boxing around is tat if boxing were made illegal it would only send the sport underground much like dogfights and chicken fights. I’m not saying that dogfights and chicken fights should be made legal because that’s just wrong, but I am saying that once boxing goes underground its going to be very hard to keep safety rules and regulations a part of the sport like they are now. There would also be no licensed or legal doctors on sight to help fighter as soon as possible when they get injured. It was also proven that 70 years ago, when boxing was taught in school, that society was less violent and people were less aggressive against each other. Boxing teaches people self control over their aggression and tempers in bad situations, which is very helpful for everyone. There are many benefits to boxing, as well,